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This assignment is a case study relating to a public company (ITV PLC) listed on the London Stock Exchange. It assesses the ability of students to research, analyse and interpret information, financial statements and annual reports of a public company listed on the London Stock Exchange as chosen by the group and present their findings in a well- structured financial report. ( MY PART IS ONLY TO DO THE INTRODUCTION WHICH IS A MAXIMUM OF 300 WORDS)


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