Complete parts 1 & 2
Create one Word documents containing all parts of the assignment.
Format your document with one-inch margins and 12-point Times New Roman font.
One page, double-spaced for each part. 

Instructions: Part 1: Urgent Care Pediatircs

1. Read the following scenario:

Our practice, KiddieCARE Pediatrics has experienced a 10% decrease in patient visits compared to last year.

As administrator, you have done an analysis, and found that urgent care centers are having an impact on your number of patients. Rather than wait until the next morning, our patients are electing to be seen that evening in one of these urgent care locations.

Specifically, Minute Clinic in CVS, Patient First* , and a competing practice (WeeCARE Pediatrics) is offering evening hours, and have independent outside contracted physicians (not their own physicians refuse to work evenings! ) during evening  (6pm to 10pm) hours, Monday through Friday. (*please research Patient First)

Your feel that KiddieCARE must offer evening hours (to be branded Nighttime Kids), and as a result are planning to present a marketing plan for the service to the physicians. The key difference of the service we will be offering, is that plans call for our own physicians to provide the evening coverage.

2. What are the objectives of the service/what do we wish hope to accomplish?

3. Describe the market research you will be conducting.  What market segment/target audience do we wish to serve?

4. Answer the following questions:
What is our positioning,
What makes our service unique in the market vs. our competitors ?
What will your competitor analysis show?

5. Address the 4 Ps
Price: How will we price the services?
Place: Where will the services be offered?
Product – Service: What exactly will we be offering?
Promotion: What unique ways will we  promote our services, and to whom?

6. How will we define success?

Instructions: Part 2: Website Critique

1. Please visit the website where I work, Pediatric Associates of Alexandria…..www.pedsalex.com

What do you like about the web site?
What do you feel can be improved/expanded upon?     


Leave a Reply

Your email address will not be published. Required fields are marked *