For Part 1 of your final project you will write a detailed report analyzing a PRSA Silver Anvil Award case. Create a formal report analyzing your selected case. Your goal is to develop an in-depth assessment of the case based on your understanding of the PR planning process.  Your report should follow a well-planned flow with extensive evaluation. Content should be organized into specific sections, paragraphs, etc. Use of additional resources and the textbook is encouraged. The article for the case analysis has been attached.


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