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1. Which strategy would you follow to keep your audience engaged even if they have
more than one screen available to them? Which factors influence the success of the
strategy in this case?
Use relevant terminology and theories to support your answers.
2. How can a Digital Business interact with their audiences? Provide one example.
What else can a digital business gain from an integrated communication strategy?
Use relevant terminology and theories to support your answers.
3. What type of content should a digital marketeer choose in order to educate a
brands audience and increase awareness about an offered service? Provide one
example.
Based on the example you used above, where should this content be communicated
and why?
Use relevant terminology and theories to support your answers.


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