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Purpose
This assignment is intended to help you learn to do the following:
            a. Develop an understanding of the need to segment markets.
            b. Gain an appreciation for differentiated marketing.
            c. Explore the variables available to segment markets.
            d. Identify the characteristics that make a segment attractive.
            e. Understand the position of products within a segment.

Action Items:
          1. Read or review the Market Segmentation Power point. (ATTACHED)
          2. Respond to the following prompt. The post should be a minimum of 250 words.
          3. Different areas of specialty will benefit from different methods of market segmentation. Some segmentation variables that are typically used include: ( ATTACHED)

                4. Think about the type of practice you hope to establish or the type of facility you hope to work in. Which method(s) would you use to segment the market?


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