Base on the Markstrat Ass 3 file

review Strategic Marketing Management

MarkStrat Paper

II.Outcomes (at the end of Period
a.  Share Price Index
b.  Market Share per category
c.    Most successful Brands (and why)
d.  Company Overview at the end of Period 7

IV.Reflections on Strategy
a.  What would you do differently?
b.  What data was valuable?
c.    What data was underutilized?

V.If continuing through Period 10, what would be the strategies?


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