This is a 2 part assignment.

According to a 2015 report, 32 percent of McDonald’s income was from the U.S., McDonald’s domestic environment —  leaving the lion’s share from overseas markets. (The Guardian, 2015).
For this discussion essay:
Select and research a foreign country where McDonald’s is located doing business;
Identify and evaluate McDonald’s political and legal limitations and barriers in that country, as compared to the U.S.; and
How McDonald’s has overcome (or should overcome) these barriers.

As society and culture change,  a business must adapt to stay ahead of its competitors and remain relevant in the minds its stakeholders. Such changes include changes in customer preferences  in response to shifting trends and generational differences, demographic changes, and innovations in goods, services, and social media. For this discussion:

Reflect on the various potential changes of socio-cultural factors.
Identify one specific socio-cultural factor and identify a company that illustrates positive adaptation to that factor to stay relevant and successful.
Describe the ways in which the company has responded positively.
Then identify another company (NOT your “worst” company you are studying in Assignments) that has failed to prosper due to a change in a socio-cultural factor; explain why the company has failed in this point.
Discuss and compare these two companies, one succeeding – one failing, and provide insight for business response to overcome socio-cultural barriers.
What conclusions can your reach?


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