Style of popular newspaper column (Strategy Analysis and Tools)
Write in continuous prose, using good English but not academic language.
Reference sources in standard way but embed in discussion.
Provide balanced discussion of issues, but normally biased!
Can use first person if you like, but needs to be well presented.
Still must consider the scientific evidence, and provide background of the theory areas in question.
Be sure to answer the question overall.
Popular press column: Write an analytical commentary on the viability of CEO Elon
Musk’s decision for Tesla to accept Bitcoin as a payment method for their vehicles. Draw on academic discussions on what ‘real strategy’ is for within-industry competition