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Question 1 Which is NOT an Internet-related benefit for business researchers? A. The ability to gather related information across a wide array of sources B. The ability to rely on a single data source C. The ability to upgrade knowledge bases rapidly D. The ability to use Internet technology to integrate the results of market research with decision-making processes Question 2 Internet business research activities and benefits are generally: A. profit-oriented. B. news-oriented. C. problem-oriented. D. intelligence-oriented. Question 3 Which of the following is an internal data source? A. A customer service report B. An online survey C. A database of competitor profiles D. A list of industry patents Question 4 The Internets role in developing internal and external data sources includes: A. providing its own input. B. making decisions based on its output. C. interpreting the information it receives. D. collecting organizing and storing data and information.

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