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Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements. 

You will be doing an analysis of the selected company.  When doing analysis you are not merely making statements that may be cited.  Instead, you will be supporting the statements made.  Support is the process of explaining, discussing, and analyzing why and how, which is a higher-level critical analytical skill that is required for this class.  Support is needed to do well on this project.
Read the grading rubric for the project.  Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.
Step 5  How to Set Up the Project

The document has to be written in Word or rtf.  No other format is acceptable.  No pdf files will be graded.  Use 12-point font for a double-spaced report.  The final product cannot be longer than 16 pages in length, excluding the title page and reference page.  Those items identified in the implementation and action plans should appear under the appropriate heading in the paper.  Do no use an Appendix.
Create a title page with the title, your name, date, the course number, the instructor’s name.
Create Topic Headings that correspond to exact sections of the project requirements.
Use the following template using the headings to separate elements.  Do not use bullets in your paper as the required format is in narrative format with indented paragraphs and no extra space between paragraphs.

Introduction

(The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.  Write the introduction last to ensure all of the main points are covered.)

Alternative Strategy Generation

To generate a pool of strategies, you will look at the organizations business-level strategy, corporate-level strategy, and global strategy.  Using the information and data collected from your research, and the analytical outcomes from (a) external factor analysis in your Project 1 and (b) internal factor analysis in Project 2, you will generate a pool of strategies.

Generate a minimum of three possible alternative strategies for the company.
Identify and discuss cultural and organizational factors that should be considered in analyzing and choosing among the alternative strategies.
Strategy Prioritization

Prioritize strategies and explain using the course material to support the reasoning Use the tools learned in the course.
Strategy Selection

Explain how to select the best strategy or strategies
Recommend the best one or two strategies and long-term objectives among the alternative strategies and explain why these strategies and objectives are best
Identify strategy recommendations using the following format for the formulation of strategies.  Make sure you are thorough in your presentation.
View Strategy Content Guidelines.
Goal (The desired outcomes to be achieved)
Objective (Measurable milestone toward accomplishing the Goal)
Strategy (The approach used to achieve the Goal)
Tactic (A specific activity that was undertaken to implement the Strategy)
Review this resource to differentiate between Strategy Versus Operations and Strategy Versus Tactics
Strategy Implementation

Recommend procedures for strategy implementation.
Discuss who, what and how to implement the selected strategy or strategies at the corporate level, business-unit level, and functional level.
Strategy Evaluation

Use frameworks and tools discussed throughout the course.  Support the reasoning and conclusions made.

Discuss procedures for strategy review and evaluation
Discuss the appropriate evaluative measures (including who, what, when, and how at the corporate level, business-unit level, and functional level)
Discuss a corrective action plan (including who, what, when, and how) at the corporate level, business-unit level, and functional level.)
Conclusion

Create a conclusion.  The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications that are derived from the main points of the projects requirements.  You will draw conclusions about the findings of the external environment analysis.


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