The four Ps are a critical foundation of marketing within the field of sports business. In this presentation, you will have the opportunity to apply what
you have learned about the four Ps to Nikes business.
create an essay that summarizes the focus of the article. Highlight areas where Nike has been successful and areas of opportunity where you believe that Nike could improve. In addition, using support from the article and your own experiences, summarize how you might apply some of what you learned from the article into your chosen field of sports business.


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