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10 concepts/principles from McGraw Hill textbook –  bold it with chapter and page number – cant use more than two concepts per chapter
Including an advantage a product like TurboTax has over products and some other categories : absolute value in TurboTax of Parton to make it easier for people – include a disadvantage : people can do their own taxes, there can be a misunderstanding of tax software making people not want to use it – including TurboTax has use a good approach to get people to understand their business – include other ways TurboTax could promote their product


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