This is an example of my writing:
Tina is a coffee drinker and does not like to make coffee at home. Her favorite coffee is Starbucks. She buys Starbucks at least three times a week. Reviewing the Product, one of the four Ps of Marketing, what is Tina buying and is the customer demand being fulfilled? Why or why not?
I think she is buying popular coffee just like a lot of other people and Starbucks is most definitely fulfilling her demands.
Research shows a few good reasons why, one is a great leader, and in my opinion thats where it all starts and continues to grow, stays the same or completely falls out. Former president Howard Schultz describes the Starbucks Experience in his book Onward as our purpose and reason for being. This guy back in 2008, closed all 7,100 stores for a three-hour training session because he couldnt smell the coffee anymore inside the stores. They took a step back and slowed expansion, improved coffee making, and reintroduced the sights, smells, and design elements that had once defined the brand.
The Starbucks Rewards program is another way they gather huge amounts of data on customer spending and preferences. This means that Starbucks is able to personalize the experience for each and every customer based on their unique preferences and spending habits. The system also allows for personalized marketing and offers discounts to engage customers to keep coming back. Real time triggers and push notifications create a deeper level of connection with customers. We get a sense that Starbucks is aware of our preferences and is tailoring the experience to make it more fulfilling.
