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marketing case study

Reading the case answer the 2 questionsi. Given that Colgate Canada plans to hike (increase) its marketing spend by $3 million for the toothpaste category, how would you spend it? ii. What is the typical buying and decision process for a consumer buying toothpaste? How do the elements in the Read more…

Scamper technique, Marketing

Using the SCAMPER Checklist Creativity Technique (check powerpoint);1) explain scamper and identify it 2) its aim and what its used for3) then choose business opportunities for a product/ service of your choice. using simple English, answer the questions above, then identify a business and explain how it uses the SCAMPER Read more…

Consumer Behavior

For which products does ownership differ the most across the ethnic groups (Table 5A)?  Why is this the case?Use the DDB data in Table 5B to examine differences in the following characteristics across ethnic subcultures.  What might explain these differences?Enjoy shopping for items influenced by other cultures.Religion is a big Read more…

Company Analysis

The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies. You cannot use the Henkel Company in your Read more…

AI in Marketing (Deep Learning)

https://www.ted.com/talks/yann_lecun_deep_learning_neural_networks_and_the_future_of_aihttps://www.youtube.com/watch?v=06-AZXmwHjohttps://www.youtube.com/watch?v=23UXLVjuQcUPlease watch videos above and answer:What did you find most interesting from this talks on deep learning? Please write one paragraph per each video.

understanding the customers

Assignment description: Individually you are required to write an essay about: –    In your words, what are Personas, and why are they important when conducting market research. –    Create 3 Different personas and explain them in details and how you created them.

Discussion

Need the work in one hour, EXACTLY 60 MINUTES FROM NOW, ready for extra tip for quickest work. Watch  https://www.youtube.com/watch?v=5fI3zz2cp3k Answer the following questions: Provide a very brief (no more than one paragraph) review of the Steve Jobs video.What role did Steve Jobs’ marketing skills play in his success? Did Read more…