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Marketing Analysis

Based on your team analysis of secondary research (Assignment #1), focus group analysis  (Assignment #2A), and the survey results, describe your initial thoughts on which market  segments hold the greatest opportunity for your client. Explain, and support your reasoning with  findings from the three analyses. ONLY USE FROM THE STUFF Read more…

Any topic (writer’s choice)

Please write case analysis on key issues presented in the Montreaux Chocolate USA case. The issues I came up with on my own are: (1) determining a product name that aligns with the companys image; (2) finalizing the positioning strategy for the product, (3) determining the product size and packaging; Read more…

Team Merchandising Rebranding Plan

A sport team’s merchandising is a critical factor in its ongoing revenue generation, and proper licensing ensures that sports organizations are able to protect their income-generating potential through the sale of their branded products. Not only are professional and often collegiate team names, logos, and league trademarks licensed, but even Read more…

Social Media Marketing

Your written report should include: a) a summary of the case b) relevance to the chapter concepts being studied c) answers to key questions d) 3 suggestions/ recommendations.  *These 4 parts must be under separate (and clearly labeled) headings or paragraphs.* The written assignment should be double spaced, Times New Read more…

Endorsement Campaign

Sports endorsements serve as a popular and effective means of promoting products and services to a sport’s particular fan base. When striking endorsement deals, brands will often have an athlete spokesperson wear their apparel, use their products, and speak about the brand either during in-person appearances or via social media Read more…

Green marketing

Locate an example of a company that is heavily involved in social or green marketing. -Make a report on the activities of the company.-Compare this company to a direct competitor that is not so extensively involved in such activities.-What are the advantages/disadvantages that the social /green approach has over the Read more…

Target Market

Segmentation and the Target Market This competency assessment assesses the following Outcome: MT219M3-3: Describe market segmentation and target marketing in a case scenario. Using the information on the target market, original research on the Internet, read the scenario and respond to the checklist items in a business memo format. Case Read more…

Implementing Brand Strategy

Marketers must constantly look for ways to generate revenue by building brand awareness. The Discussion topic for this discussion focuses on developing strong brands. Select one article that applies to a company that has developed strong brands. Compose a short summary (300500 words) explaining why and how this article is Read more…