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Service Marketing Report

Service Marketing Report INSTRUCTIONS Individually, students will read 6 journal /academically reviewed research articles within the last 10 years that pertain to marketing a service (as opposed to a product).  Students will then write a 6 page report synthesizing/summarizing those 6 articles (note these 6 pages do not include your Read more…

Geodemographic Segmentation: Finding Your People

 Discussion 1 Geodemographic Segmentation: Finding Your People Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for Read more…

Quantitative Research

Write a critical appraisal that demonstrates comprehension of two quantitative research studies. Use the “Research Critique Guidelines – Part II” document to organize your essay. Successful completion of this assignment requires that you provide a rationale, include examples, and reference content from the study in your responses.   Use the Read more…

Teaching Thinking

 Guided Response: Respond to at least two of your peers’ posts by asking questions that require critical thought and meaningful analysis about the strategies they have selected.           Kim How can you kindle that fire?  I think  that a student’s fire can be kindled by providing them Read more…