APA (edition "APA 6")
Impact of Cultural Values on Consumer Behavior
Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers. Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed. Read more…