Two part need be done. Total need 5 pages answer
Part 1: answer 9 questions:
Chapter 7: (need 1.5-page answer)
1. Go to the Claritas website, click on MyBestSegments, and find the Zip Code Look-Up. There you will find a demo that allows you to type in a zip code of your choice and find out what PRIZM clusters predominate in that geographic area.
a) What do the findings tell you about the overall composition of potential customers within that zip code?
b) Based on the array of clusters represented, what kinds of start-up businesses might flourish within the geographic area? Why do you believe those businesses in particular would be successful?
2. Go to the Strategic Business Insights (SBI) website and click through to the section on VALSTM. Find the VALSTM survey and complete the questionnaire.
a) Are the results surprising? Why or why not? Do you see yourself as part of the identified VALSTM segment?
b) If you are comfortable doing so, share your results with a few other people in the class and ask if they mind sharing their results with you. What is the consensus among the group about whether the survey actually captured a relevant profile about yourself and your classmates?
c) How might each of these brands benefit from the use of VALSTM as a psychographic segmentation tool?
· Chipotle
· Walt Disney World Theme Park
· Target Stores
· Samsung
· Porsche
