We require final project paper for International marketing coarse.
Subject: Market expansion of mining electric car V4 in Ghana (Africa)
1. Cover page
2. Table of contents
3. Introduction:
Includes the reason for country selection, a brief about your product (good or service), your competitive advantage over direct and indirect competitors in the market
4. The stage of international marketing involvement
5. External environmental analysis including: demographic, geographic , legal, political , and cultural forces ( add only relevant data and relate the data to marketing variables for example since its illegal to use mass media to advertise for my products so the communication mix will have to depend on direct marketing )
6. Country rank on the recent corruption perception index and type of expected corruption and how you will deal with it.
7. The type of marketing entry strategy used and the reason for your selection
8. Target market and base for market segmentation and selection
9. The suggested marketing mix as adapted based on all the above evidence ( you need to list comprehensively all marketing activities and how they will be affected by the expansion decision)
10. Conclusion for the report
11. References page
* Attached are product picture and application report.
* Attached is a sample paper for past project (To follow)
