Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
2 or more references (use attached book as well), cite in APA, minimum of 2 full length pages not including title page and reference page.
