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This is a Final Research Report on Gatorade, by PepsiCo that has three main parts:
Must be original Writing with at LEAST 10 references/sources. Use citations throughout the paper. MUST BE IN APA.

Part 1: SWOT ANALYSIS on Gatorade
-Synthesizes research by correctly classifying evidence as a strength, weakness, opportunity, or threat.
-is comprehensive, insightful, and detailed.
-uses research from at least five different sources.

Part 2: Customer Value Recommendation on Gatorade
-focused on maintaining or improving customer value.
-succinct, precise, insightful, and unique.
-fully supported by research from at least three different sources.

Part 3: Competitive Positioning Recommendation on Gatorade
-focused on maintaining or improving competitive position.
-succinct, precise, insightful, and unique.
-fully supported by research from at least three different sources.

Categories: APAMarketing