Review the vision and mission statements of any large Saudi company in the food, beverage or dairy industry.
Provide a critique on its mission statement based on whether it complies with an ideal statement. Compare the mission statement with that of any of its competitors and identify the key differences between the two statements that could impact their performance.
Assess the dangers of having a flawed mission statement. Critically evaluate how these gaps or flaws may affect performance in the case of your selected company.
