Read or review the instructional resources listed in the Week 4 Reading and Preparation object.
Respond to the following prompt by 11:59 p.m. on the due date listed above. Each initial post should be a minimum of 250 words.
Healthcare most likely would be categorized as being in the mature stage of its product life cycle. Furthermore, it is probably in the stable stage. As a medical professional entering the industry in this phase of maturity, how will you operate under the Marketing Concept?
Your post should include the following:
Product’s position in an industry’s life cycle
Changes in the marketing mix as products move through the life cycle
Strategies appropriate to a product’s life cycle position
