Instructions
Choose a product/service (not the same one you are using for the final project (marketing plan). Answer the following questions:
1. Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why?
2. Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.
3. What one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision.
(For all dropbox assignments, remember to reference at least 2 sources;
ALSO INCLUDE ON A SEPARATE PAGE
Personal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a sales person).
1. What objection, query or concern could a consumer have relating to that product/service before purchasing?
2. How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?
