1. Describe the business situation, including the macro-environmental and micro-environmental
conditions facing the organization.
2. Develop the problem statement: the opportunity or threat facing the organization.
3. What alternative strategies and programs would you consider to deal with the opportunity or threat to
the organization? Present each alternative in sufficient detail to give the reader an idea of why it may
be beneficial.
4. Recommend one or more of the alternatives you have identified. Inform the reader of your reasons
for these recommendations.
5. Describe tracking metrics to determine whether your recommended strategies and programs are
effective. Be sure to include both intermediate metrics and conclusive metrics to guide managements
redirection of ineffective strategies.
6. Summarize what you have learned from your critical analysis.
