Discussion Topic:
Each PART should be 12 paragraphs or several bullet points in length.
PART 1: IDENTIFYING THE CUSTOMER AND PROBLEM
Describe a decision maker in a consumer target segment of your choice: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.
PART 2: FACTORS INFLUENCING CUSTOMER DECISIONS
Provide a brief profile target segment example using at least three of the following categories:
Geographic characteristics: e.g., location, region, population size or climate.
Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity
PART 3: REACHING THE CUSTOMER
Based on this profile, identify 2 to 3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.
Submission Requirements:
The discussion grade will be based on how thorough and detailed your posts are.
Your initial post must be published first, should be substantial, and answer the question(s) in detail.
You must post at least TWO replies to other students’ posts.
Your replies must be a minimum of 5 sentences long and, again, must be meaningful and detailed.
Proofread the content of your posts before making them public. Proper grammar and sentence structure are expected.
