You will create a presentation that you would use to convince the organization’s leaders to adopt your strategy recommendations. Your presentation must include the outcomes of your research, recommendations and a risk-benefit analysis.
Key Areas to Include:
The goal of the assignment is to develop a connected strategy for the organization you chose (Nike).
– The organizations strategy. What is their strategy? How would you evaluate it?
– The organizations market positioning. What customers are they targeting? How do they build their relationships with them and what is their value proposition?
– How the organization is able to execute on its strategy, and the barriers it faces in doing so.
– The financial performance of the organization and the financial resources available to it.
– The external constraints on the organization posed by its governance structures and relationships with key stakeholders.
You should draw on these and other areas to build conclusions about what their connected strategy needs to achieve.
