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Understanding the Principles of Persuasion can help a leader become more effective in communicating with others. Amy Cuddy and Dan Pink have very different styles, but each was trying to make a sold case to their respective audiences. Pick one of the speakers and discuss how he/she effectively used one of the Principles of Persuasion to convince you of his/her main point.

Amy
https://www.youtube.com/watch?v=Ks-_Mh1QhMc&feature=emb_title

Dan
https://www.youtube.com/watch?v=rrkrvAUbU9Y&feature=emb_title