Hey Guys. We have to write a report about our findings, we have obtained using the programming software R.
It is a case study about marketing research and empirical project, and we had to conduct a questionnaire, and based on that we had to form constructs and build our hypothesis. We were able to run the data through R and came to conclusions but now we need a written report of our findings so that we can add it into the final paper. Now we need someone who can interpret the data and write a report about the date provided for the final research paper.
The hypotheses to check are:
H0: Building a stronger brand image will not increase brand equity, hence customer loyalty. H1: Building a stronger brand image will increase brand equity, hence customer loyalty.
H0: Building a stronger brand image will not increase brand equity, hence customer loyalty. H1: Building a stronger brand image will increase brand equity, hence customer loyalty.
