For this assignment, please locate the video SEARCHING FOR BOBBY FISCHER (1993). You can generally find it on TV somewhere– it was on my dish network around 4 am last week, but you may have to rent it or a few $. After viewing the movie “Searching for Bobby Fischer” and reading the Strategic Marketing article,( http://marketerstouchpoint.com/blog/strategic-marketing-is-a-lot-like-chess-game/ ) integrate the article and movie while offering YOUR thoughts on the value of chess as a tool for understanding marketing strategy. What aspects of marketing strategy can be found in the game of chess? Specifically, be sure to evaluate the significance of Bruce Pandolfini’s (played by Ben Kingsley) urging “don’t move until you see it?”
Also, we’ve gotten a few questions about the use of sources for the these write ups. While using sources can be helpful, the ideas of others should not take up the bulk of your response. We strongly encourage you to give your own thoughts and reasoning when writing the about the topics, and we look for that thoughtfulness and interest when grading them as well. Hope that helps!
