Discussion
The topic of “Content Marketing” is becoming very important to marketers. The focus is very different than traditional marketing where marketers are trying to pitch us to buy a product. This is the conversation that started a revolution in content marketing, so it is a good place to begin.
First, as background, watch this short video by Marketing 360 on Content Marketing Strategy 14 tips to success.
https://youtu.be/InG3YTE5DSQ
For the discussion, watch and discuss:
Some say Gary Vaynerchuk invented content marketing. Watch this video and discuss the implications to digital marketers. What does Gary mean when he says that “content is a commodity?” What does he mean that marketers must provide value? Why is this new way to market called “content marketing” becoming so popular?
https://youtu.be/aXCelso9daA
