assignment, watch this short HBR video on new product idea prototyping and then address the pros and cons of doing what the presenter, Tom Hulme from IDEO, suggests in a segment he calls:
Launch your next idea before its ready
https://hbr.org/video/2226821024001/launch-your-next-idea-before-its-ready (Links to an external site.)
IDEO is one of the premier design new product design shops in the world.
Skip the focus group place your product or service in a real-world environment.
Test its appeal online to reach a larger market.
Launch a mock version to confirm if fills a need.
Again, this sounds like a somewhat radical idea for the time this video was released. Think about this approach in a digital world — discuss the pros and cons of doing as Tom suggests. And, if you were an entrepreneur, is this an approach you would personally try?
