Your formal Consumer Behavior Report should include components that do the following,Please focusing everything on pricing strategies:
Explain how the company’s current customer is identified.
What are the demographic, geographic, psychographic, and behavioral characteristics of the market? What role do the internal and external characteristics of the consumer’s behavior play?
Describe the role that the marketing environment plays.
Assess how internal factors influence your client’s consumers.
Assess how external and environmental factors influence your client’s consumers. Include a discussion of the role that technology, competition, regulatory, economic, and sociocultural factors play in influencing the behavior of the market.
Provide a SWOT analysis of the company’s current marketing pricing strategies.
Recommend changes in the organizations marketing pricing mix.
What changes should the company make to its price strategies in order to help it better adapt to its target consumer or market’s behavior?
