For assignment instructions and the grading rubric, please download the attached document.
This is how you need to write and submit your answer for section #1a
For example:
PROMOTION
Answer:
For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE DO NOT USE THIS EXAMPLE)
My three recommendations to improve the sales of UIW face covering are:
Free sample.
Free samples are. (DEFINITION). They will help customers to become aware of . The free sample strategy also creates.. (RATIONALE). In addition, the risk theory suggests that it will .. (MARKETING THEORY#1).
The second promotion strategy is YYY pricing strategy. EXPLAIN
The third promotion strategy is ZZZ pricing strategy. EXPLAIN
This is how you need to write and submit your answer for section #1b
For example:
PROMOTION SCHEDULE
Answer:
For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE DO NOT USE THIS EXAMPLE)
Our textbook discusses three different advertising schedules: X pulse, flighting and continuous. In order to improve the sales of UIW face covering, I would like to suggest the X schedule. The X schedule refers to . According to promotion theory (MARKETING THEORY#1), this schedule will help .. Below is the schedule plan:
PROMOTION SCHEDULE
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Promo 1*
Promo 2*
Promo 3*
*These promotion strategies are your recommended promotion strategies
Please note, these examples are provided to stimulate your thinking process please do not copy them!
You should write up to 1 page in your promotion section.
This is how you need to write and submit your answer for section #2a
For example: Place strategy
DIRECT or INDIRECT DISTRIBUTION
Answer:
For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE DO NOT USE THIS EXAMPLE)
Face covering is a necessity product that people use every day. Because of the nature of this product, I recommend UIW face covering should employ direct, indirect or both distribution channels (you need to decide and define). This will help UIW face covering become more available to our target market. (RATIONALE). In addition, Klein et al. (2009) suggest..Place theory (MARKETING THEORY #1) means that our selected distribution channel
This is how you need to write and submit your answer for section #2b
For example:
INTENSIVE, EXTENSIVE AND EXCLUSIVE
Answer:
For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE DO NOT USE THIS EXAMPLE)
Intensive distribution refers as… (DEFINITION). Because of the nature of this strategy, an, intensive channel will help … (RATIONALE). Place theory (MARKETING THEORY #1) suggests that an intensive channel distribution is This will help UIW face covering become more available to our target market. In addition, Klein et al. (2009) suggest..
Please note: The above examples are not complete, and you need to write more. Please remember you have 2 pages to write up, so you need to use more than one marketing theory. Use external sources and convince me that your ideas are important.
Please remember, you need to follow the assignment instruction.
Please use APA style for in-text citations and references.
Please provide at least 3 external sources. Refer to https://www.cite.auckland.ac.nz/2.html. You will lose points if you do not include correct citations.
Please read the grading matrix and ensure you understand what I am looking for.
Please use business or marketing terminology. DO NOT use casual words.
