Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so,
Outline glocalization theory and discuss the role of glocalization in global marketing.
Choose one global company/brand and analyse the extent to which it uses a glocal approach (i.e. standardize and adapt their marketing mix) in their global marketing activities.
Can you please write 20 slides (powerpoint support) and in addition write everything that I have to say orally on a word document (slide by slide).
Please use academic sources.
