1 analytical mini-case study question on brand management
The mini-cases will be shared on the 5th of May 21:00 PM (that means will have 3 hours and a half to answer and write)
Homburg, C., Kuester, S., and Krohmer, H. (2013), Marketing Management: A Contemporary Perspective 2nd Edition. New York, USA: McGraw-Hill Education
Kotler, P. and Keller, K.L. (2016), Marketing Management 15th Edition Global Edition. Essex, United Kingdom: Pearson.
These books can be used to answer the questions but (own writing/words)
*****THERE IS A GUIDE ATTACHED THAT CAN BE USED TO ANSWER THE QUESTIONS CORRECTLY*****
