portfolio structure
Add table of contents
SWOT goes in a table in the main body – please keep concise – look at screenshots for more clarity
please choose either adidas OR Wycombe wanders product that already exists- please cite -diagrams needed in appendices with correct citing
please use references of social media, (facebook twitter instagram etc)
please include multiple references from website showing which product was used
offline and online marketing from a digital aspect
Screenshots need to be in the portfolio in the relevant places, nowhere else
You need to ensure you are giving definitions from reliable sources of all marketing theories
SOSTAC is the heaviest, conclusion is all about what you have completed (not a lot of detail required here) but you need to critically analyse the technology you have used and outline why this is relevant for marketing in the 21st Century
example of a CRM being made via excel and screenshot into portfolio
the conclusion is about what you have learnt and also the technology and software used to develop the DM/CRM strategy with CRITICAL analysis of why these methods are useful for marketing in the 21st Century
