1. Identify a product/service/brand you have ever procured of which you are so much in love with. Write an essay with the following outline below examining the marketing strategies that have been employed in marketing that product/service/brand. Use the following key elements of marketing strategy as the sections/headings for your essay. They are A. Market segmentation, B. Market targeting, C. Market positioning and differentiation, D. Product, E. Price, F. Promotion and G. Place as you see below.
OUTLINE:
A. Market segmentation
B. Market targeting
C. Market positioning/Differentiation
D. Products
E. Price
F. Promotion
G. Place
H. Conclusion
Create all these headings from A to H above and write under each of them.
About Each Section:
A. Market segmentation
Posts in-depth and clear analysis of the market segmentation strategies employed for the Product/Service/Brand, giving at least three examples and the rationale behind each of the strategies
Please use the terminologies such as demographic, geographic, psychographic, life style, etc. And then provide the examples to explain and support them; and the rationale behind them.
Note that there may be a couple of market segmentation strategies. Discuss them, at least three.
B. Market targeting
Posts in-depth and clear analysis of market targeting strategies employed for the brand, giving at least three examples and the rationale behind each of the strategies
Who/what were the target market(s)? And
What were the considerations in deciding the target market? Did they use differentiated strategy, undifferentiated, niche or micro-marketing strategy in determine target markets(s)
Expand and explain .
C. Market positioning and differentiation
Posts in-depth and clear analysis of market positioning and differentiation strategies employed for the brand, giving at least three examples and the rationale behind each of the strategies
What is the positioning and differentiation strategy that the company has adopted and why?
How do they want to be perceived in the mind of the customer relative to the competition and what are they doing to set themselves apart from the competition?
D. Product
Posts in-depth and clear analysis of the Product strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies
Here look at product in terms of variety, quality, design, features, brand name, packaging, and services
E. Price
Posts in-depth and clear analysis of the Pricing strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies
Here discuss price in terms of list price, discounts, allowances, payment methods, credits, etc
F. Promotion
Posts in-depth and clear analysis of the Promotion strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies.
Here discuss promotion in terms of advertising, personal selling, sales promotion and public relations, etc
G. Place
Posts in-depth and clear analysis of the Place strategies of the marketing mix employed for the brand, giving at least three examples for each of the Product strategy and the rationale behind each of the strategies
Here discuss Place in terms of channels, coverage, locations, inventory, transportation, logistics, etc
H. Conclusion
Post provides appropriate conclusion emanating from the research on the marketing strategies of the brand
Make sure you create a heading, conclusion and write your relevant conclusion
