IHP 510 Module Eight Worksheet
For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services.
For this follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you proposed in the Module Six Worksheet. In this task, you will illustrate how you would allocate $100,000 among the three campaigns you proposed.
First, list the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task.
Next, illustrate how you would allocate a portion of the funds for each priority. Be sure to consider direct, indirect, and hidden costs. Please see the example below.
Finally, describe why you made the budgeting choices around prioritization and specific costs. Be sure to include sources to validate the proposed costs.
Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.
To complete this worksheet, replace bracketed text with the relevant information.
|
Example Priority One: Here is where you list the target market/demographic, the department/program/service, and the marketing technique for the three priorities that you selected in the Module Six worksheet task. (Ex: white low-income, oral health, and television commercial/s.) Funds Allocated for the Marketing Campaign: $50,000 Direct Costs · Scriptwriter$5,000 · Actors and actresses$7,000 · Airtime$10,500 Indirect Costs · Manager$15,000 · Two staff$7,500 Hidden Costs · Outsourcing$5,000 Total Costs for Priority One:$50,000 Note: Based on this example, you would have $50,000 remaining for Priority Two and Three. |
Priority One
Priority One: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]
Direct Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Indirect Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Hidden Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Total Costs for Priority One:$[Insert dollar amount.]
Discussion: [Insert text.]
Priority Two
Priority Two: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]
Direct Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Indirect Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Hidden Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Total Costs for Priority Two:$[Insert dollar amount.]
Discussion: [Insert text.]
Priority Three
Priority Three: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]
Direct Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Indirect Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Hidden Costs
[Insert text.]$[Insert dollar amount.]
[Insert text.]$[Insert dollar amount.]
Total Costs for Priority Three:$[Insert dollar amount.]
Discussion: [Insert text.]
