3/31/22, 7:35 PM StratSimManagement @ Interpretive Simulations
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Decisions / Decision Summary
Interior Styling Safety Quality TotalMaximum 10 11 9 11Firm Maximum 6 7 5 7Cost to Increase by 1 (mill.) $205 $298 $393 $386 $1,282Est. cost savings of increase(mill.)
$7 $1 $5 $1 $15
Increase Attribute: Yes No Yes YesCurr. Expenditure (mill.) $205 $0 $393 $386 $984
Technology
Dev. Center Project Class Size HP Interior Styling Safety Quality
BaseCost*
CurrentExpense
(mill.)Maximum: 6 7 5 7
1CafavCost Reduction
Launching NowFamily 49 165 4 2 2 2
$15,595$15,304
$182
2CaminiCost Reduction
Launching NowMinivan 82 200 2 1 2 1
$16,923$16,596
$182
3 Beginning construction $624
Total Expense: $988
* Base cost only; use the Pro-Forma for a projection of the unit cost when you launch the upgrade.
Product Development / Projects
Concept Name / Class Size HP Interior Styling Safety Quality
*Est.BaseCost
Devel.Cost
(mill.)Devel.
Time
CA-0001 AEV 50 150 6 5 5 7 $25,861 $1,352 3 Years
* Estimated Base Cost is for 100,000 units.
Product Development / Concepts
Corporate Advertising Millions North $42 South $70 East $25 West $25Social Media $90Direct Marketing $39Total $291
Ad Themes
Marketing / Corporate
Interior Styling
Safety Quality
Performance
Showroom
StratSimManagement Past Start 1
Stock Price: $45.83Introduction Company Market Competition Tools Decisions
Firm C
3/31/22, 7:35 PM StratSimManagement @ Interpretive Simulations
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Segment Targets
Value Seekers (1) Families (2)
Singles (3) ✓ High Income (4)
✓ Enterprisers (5)
Vehicle Class MSRPDealer
DiscountAdvertising
(millions)Advertising
ThemePromotion
(millions)
SalesForecast
(000's)
Remove From
MarketCafav F $31,361 12.0% $60 Quality $40 139 NoCamini M $24,144 13.0% $40 Performance $30 214 NoClimax L $45,997 16.0% $80 Performance $20 129 NoTotals $180 $90 482
Marketing / Products
Total North South East WestFull Coverage 800 200 250 150 200Established 350 80 95 85 90Sched. Change 0 0 0 0 0Coverage 43.8% 40.0% 38.0% 56.7% 45.0%
Dealer Inc./Dec. (0% limit: ±0) 22 8 6 6 2Coverage with Current Decisions 46.5% 44.0% 40.4% 60.7% 46.0%
Training and Support (mill.) $90 $21 $24 $22 $23 Per Dealer $257,143
Note: The estimated cost of opening or closing a dealership is $2 million. Average overhead per dealer is estimated at $291 thousand.
Distribution
Prev.Sales
(000's)
CurrentInventory
(000's)
ScheduledProduction
(000's) Flex
RetoolingCosts
Mill. $Cafav 139 12 119 Yes $22Camini 214 18 217 Yes $99Climax 129 11 124 Yes $21Total 482 40 460 $142 Capacity (000's) 500Scheduled Production 460 Est. Plant Cost for Add'l 100k Mill. $ $760Capacity Change (000's) 10Est. Plant Cost Mill. $ $77
Manufacturing
Est. Plant Sale Price Mill. $ n/a Book Value Mill. $ n/a Loss on Sale of Plant Mill. $ n/a
Finance / Cash
Showroom
StratSimManagement Past Start 1
Stock Price: $45.83Introduction Company Market Competition Tools Decisions
Firm C
3/31/22, 7:35 PM StratSimManagement @ Interpretive Simulations
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Current Cash Balance $3,015MPurchase 1 Year CD @ 3.0% $1M
Current Stock Price $45.83Current Shares Outstanding 255MCurrent Market Value $11,687MIssue Stock (Negative value is repurchasing.) $184MDividends Paid $500M
Finance / Stock
Short-Term Debt Loan Balance @ 8.0% $4,903M Loan Repayment $4M Long-Term Debt Current Bond Rating BB Issue Bonds @ 6.0% $238M Total Debt $5,137M
Finance / Debt
There is no special decision this period.
Special Decisions
Showroom
StratSimManagement Past Start 1
Stock Price: $45.83Introduction Company Market Competition Tools Decisions
Firm C
