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QUESTION 1: FIRM PERFORMANCE

  • Report financial data (e.g., revenues, profitability, growth, and stock market returns) and describe how well the firm is performing.
  • Compare the firms performance to that of notable rivals.

QUESTION 2: KEY PROBLEMS AND SOLUTIONS

  • Identify and describe at least two major problems the firm is facing.
  • Identify and describe proposed solutions to those problems.
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