SECONDARY REPORTS (2 @ 5% each = 10%): This is a two-page overview that includes (1) An identification of 3 key challenges, problems, and/or issues facing the focal company/industry; (2) a discussion/ demonstration of how concepts from the text/readings can help us solve/understand each issue at hand; (3) your strategic recommendation as to how the focal company should proceed. No cover sheet, title information (name, date, course, etc.) is required. All that should be on your submission is your answers.
Secondary reports have two specific goals. First, it requires you to understand the case well enough to identify 3 major issues facing the firm. Second, it requires you to understand how course concepts can be used/applied to the case to make informed managerial decisions.
Secondary reports will be graded on a 10-point fish scale, based on the following weights: 0 pts. (indicating a no report), 100 pts. (Excellent), 80 pts. (Very Good), 60 pts (Good), 40 pts. (Fair), or 20 pts (Poor).
FORMAT: 2 pages max with one inch margins, Times 12 font, 1.5 line spacing; SUBMIT: through Canvas>Assignments:
DEVIATING FROM THIS FORMAT WILL COST YOU POINTS.
Use these sources and the one which I already provided you.
1. https://www.youtube.com/watch?v=MlK6582g700
2. https://www.youtube.com/watch?v=TVBPhCJh-dw
3. https://www.youtube.com/watch?v=mYF2_FBCvXw
