Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.
Write a 46 page paper in which you:
Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
Outline a sample advertisement in which you illustrate both the campaign theme and brand image.
Go Basic Search: Start Your Research Here to locate at least three quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions
The specific course learning outcome associated with this assignment is:
Design a brand image and sample advertisement for an existing product to target an unfilled market niche.
