Step 2: Take Stock
Evaluate your organizations current media strategy and media footprint. Summarize and analyze the organizations
current ad campaign(s) and current media coverage of the organization. Describe and analyze their social media
presence. Is the campaign and media coverage in alignment with the organizations goals and vision? Is the organization
reaching the right audiences? What is the public perception of the organizations messaging?
In a minimum of 1 full page and no more than 2 full pages, provide a written summary of your findings. Be sure to
address all the items/questions in Step 2. Be sure to cite your summary as needed.
