Product features: high nutrients, fruity flavor, imported ingredients
Packaging: plastic bottle – can drink and stop and drink again, the material can be recycled (environmentally friendly), get payback for recycling the bottles.
Pricing strategy: penetration pricing to gain a customer base, this is how we price our new product.
Channel Strategy: Online (Tmall market) and Offline (Retailers: Supermarket/Convenience Stores)
Advertising/Promotions: Promotion-some discounts for wholesalers and retailers (build relationships) and slightly discounts for end-consumers (build customer base/brand awareness) for a limited time; Advertising -Social media campaign (Weibo-Celebrity, KOLs-key opinion leaders), Banner ads in Tmall market, In store promotions;
