Individual will be asked to identify a company that is ready or planning to expand
into international markets. The company you choose to profile could be a small
firm, a large multi-national, or a new start-up venture.
Your analysis should consider the following:
Brief overview of the company (i.e. what it makes or sells, when it was founded,
number of employees, annual revenues/sales, form of operation)
What is the motive for expanding into foreign markets, and more specifically why
the chosen county.
Brief overview of the country or the region of interest and its demographics.
Summary analysis using the CAGE framework (Culture, Administrative,
Geographic and Economic) for distance between the home country and the target
country:
The political & legal environment – Is there political stability – Are there
legal issues, foreign trade policies we should be concerned about, etc.
The economic and financial environment
Is there economic stability – Is it a developing economy? Is the economy
growing? If so, at what rate?
Cultural Issues Identify and thoroughly analyses Hofstedes five
dimensions of cultural differences as it relates to the success of the MNC
in the host country.
Analysis of two alternative international expansion strategies for the company.
Justification of the chosen strategy from the alternatives.
The project will be a max 15 pages, double spaced, type-written, 12 pt. font
document that adheres to APA formatting guidelines. You may include additional
attachments such as graphs or tables. Make sure to accurately cite your sources of
information.
