Unit V PowerPoint Presentation
Congratulations! You are a marketing research consultant and have just won a contract with a client. Your client is facing an issue, and your job is to explain to the organization the advantages and disadvantages of a focus group and questionnaire as part of the research process for this issue. To do this, you have been asked to create a PowerPoint to present to the stakeholders of the organization. It is not your job to decide whether to use a questionnaire or focus group; you are only expected to present the information so that the stakeholders can select a method. Your presentation should include the components below.
a description of the issue the client is facing (this issue will be created by you);
a discussion of the different data collection methods including focus groups and surveys;
a description of the questionnaire development process;
a sample of five good questions for a questionnaire (you should include different types of questions such as closed- ended, open-ended, scale, ranking, or other types of questions);
a sample of five good questions for a focus group; and
an analysis of the value of questionnaires and focus groups in marketing research (how would each help in the research process for this issue?).
Your PowerPoint must be a minimum of 10 to 12 slides. Each slide should have three to five bullet points and slide notes that you would use as if you were actually presenting the presentation. The total length for all slide notes should be at least 300 words. Your introduction slide and speakers notes should detail the issue the client is facing. At least two academic sources must be used, and they should be cited and referenced in APA format.
