You will write the evaluation for one aspect of online (Kaiser Permanente’s App) presence, ranging from 700 800 words. Each evaluation should include the following:
*** Functions: Evaluation of the most significant functions Must include Audience and Tools. You have to do all the functions to use in your analysis of the company’s social media presence.
1. Audience (Required)
2. Tools for Interaction (Required)
3. The global presence and cultural accommodation
4. Marketing/Sales
5. Customer Service and Support
6. Public Relations
7. Careers/Recruitment
8. Product Communities
8. Community and Outreach Services
*** Collect of Data Review of a minimum of 25 online interactions:
Overall impressions; recommendations for improvement
For that app of Kaiser Permanente, describe how social media is being used, what technologies are being utilized, how the business processes work, and how effective they are. Give detailed examples to support your opinion.
