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Watch the following videos and answer the questions. Consider how ads reinforce stereotypes

https://www.youtube.com/watch?v=Uy8yLaoWybk&list=PLVeJgMuyO5L0NacWrBh4DqqxASdThdbWi&index=14
How does advertising impact your ideas of men and women?

https://www.youtube.com/watch?v=2SrpARP_M0o&list=PLVeJgMuyO5L0NacWrBh4DqqxASdThdbWi&index=13
What are your impressions watching the roles being reversed?

https://www.youtube.com/watch?v=KM4Xe6Dlp0Y&list=PLVeJgMuyO5L0NacWrBh4DqqxASdThdbWi&index=9What role do the images we see in fashion and advertising as to what is beauty?
If we see the blond, tall, thin, European decent person as the ideal of beauty, how do you think this impacts a boys/girls and men/women about their own sense of self and attractiveness?

https://www.youtube.com/watch?v=iYhCn0jf46U&list=PLVeJgMuyO5L0NacWrBh4DqqxASdThdbWi&index=12
As you can see how the ideal is not accessible without photoshop, lighting, makeup, etc.
Who decides what is ideal?