This is a amend work, the doc. Individual assignment was the essay, and the mistakes that I have made has been shown in the feedback doc.. Please do not change too much my assignment, and revise the paper according to the teacher’s comments. The case is doc. Publix.
Here’s the questions:
Compare and contrast Publix against its new competitors in Richmond, Virginia, to get a sense of the industry environment. Based on your analysis, what is Publix doing right that gives the firm a competitive advantage? What could Publix learn from competitors?
Publix is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it uses to be a low-cost leader. What are some of the risks of this strategy?
