1. Some marketing researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: is the best marketing research quantitative or qualitative? Support your perspective with evidence from a specific organization of your choosing. (NOTE: REMEMBER THAT THE WORD COUNT LIMIT FOR ALL POSTINGS IS 150.)
2. Is there a particular brand (product/store/website) to which you are loyal? If so, explain why. If not, explain what it would take for you to become loyal to a specific brand. (NOTE: REMEMBER THAT THE WORD COUNT LIMIT FOR ALL POSTINGS IS 150.)
